The breadth of stories with its local settings and complex characters is incredible and we can’t wait for people to discover and fall in love with them. And given how easy it is to switch between Tv-shows and films on Netflix, the competition gets tougher and the audiences are far more critical. His idea was to create an interactive film where the viewer controls the outcome of the story by making crucial decisions for the lead characters. From single screen to multiplex, television to a laptop and even mobile phones today, cinema travels to multiple screens. Last month, the streaming giant has taken its first major step in offering an entirely new experience to its more than 135 million worldwide subscribers with an interactive episode titled Bandersnatch. So, if you have to lose an audience, you lose them either way. Leena is well aware of the pulse of digital India and wants to hold her ground in the face of its tectonic shifts and movements. Web-streaming platforms are exposing the audiences to genre-defying content at a speed that commercial cinema may find hard to keep up with.

A quick dipstick of urban India’s viewing choices, or even a cursory glance at the screen of the person sitting next to you in the train, bus or Uber pool, will reveal that video streaming has replaced the infinity scrolling on Facebook and Instagram on their daily commute. The evolution of cinema revolves around its digital innovations - all in a bid to reach a wider audience. We can stream on our devices, wherever and whenever we want.It is true that digitalisation surpasses all boundaries of time and space and is the preferred option of the gen-next. Not to be left behind, Amazon prime has planned 20 Originals from India spread over 2018-2019.” But the convenience of the digital space can prove as much a disadvantage to filmmakers, as it is an advantage to the audiences. There is something about community viewing that is very compelling. Also, for the simple reason that it has such a wide reach and as a filmmaker what else do you want?” she asks. It not only provided the audiences shock value but also exposed them to content they would never have imagined playing out on the big screen. So irrespective of whatever is happening that cinematic experience will never fade away.

But none of this inhibits Leena.Radhika Apte in the horror web-series Ghoul based on the Arab folklore monsterContent is KingWhile most OTT platforms entered the market with catch-up shows, it was Netflix and Amazon Prime that blazed the trail with original content. Yes, it is a little more challenging because you can just pause it and switch between shows, but then again that’s the test your film stands. She not only gets a much longer run time but also a wider audience. Buoyed by the roaring success of its first Indian original Sacred Games, Netflix has now also announced nine new originals from India, with a major focus on the vernacular audience. This line-up cuts across genres from horror to fantasy and in locations from Leh to Mumbai." Filmmaker Abhishek Kapoor who’s Kedarnath released last month believes that nothing can dimhe lure of a cinematic experience, “because cinema is a different experience and digital is something you see at the house. So, I thought as a filmmaker, I should probably take that step and accept technology. She says, “If you have to lose an audience you can lose them in the theatre too. It breaks all class barriers, you don’t bother to think about who is sitting next to you. Even though the film uses food as a metaphor in its title, releasing the film on Netflix draws parallels to the theme. Young Indians seem to have pulled the plug on their television sets, even though the umbilical cord of cable TV and DTH have not been severed yet in most urban homes.

While the younger generation has chosen its loyalties with web streaming platforms, metalized BOPP film for sale these companies are now looking at investing in native content to lure non-users.”Saif Ali Khan as police officer Sartaj Singh in the Netflix originals Sacred GamesLast year, Leena Yadav’s Rajma Chawal was among the four originals Netflix released in India. Netflix’s upcoming list of films includes Bulbul produced by Anushka Sharma, Cobalt Blue (based on a popular Marathi novel), 15th August (Marathi film produced by Madhuri Dixit), Music Teacher, Hotel Mumbai (starring BAFTA-winning actor Dev Patel), and another Marathi film produced by Priyanka Chopra, among others. People walk out; people go off to the bathroom there too. If you’ve noticed through the years, peoples taste got a lot more refined. Going to the theatre and watching it with 200 – 300 people and they all are experiencing the same thing, you enjoy that experience. With this move, the online streaming giant is looking to disrupt the way we watch shows. Amazon’s hit shows such as The Man in The High Castle, Grand Tour and Goliath and popular Netflix series such as Narcos, House of Cards and Stranger Things have created a new viewing culture in India. She says, “My film deals with two generations (father and son) and accepting technology as a mode of communication is the major part of my theme in the film. Not every film is for everybody, which is fine because it has to find its audience and the audience has to find the film,” says Leena.”

Watching a film in complete darkness on the big screen is unparalleled. “Earlier, we had very limited content and thought that is what defines entertainment.It is worthwhile to note that over the years, watching a show or film is no longer restricted to only theatres or living rooms. Thereafter people through television, through different channels started seeing a lot more content.Leena YadavActress Richa Chadha who debuted in Gangs of Wasseypur as the firebrand, expletive-spewing Nagma Khatoon, went on to become a sensation with films such as Massan, MumbaiTo which Pankaj adds, “Cinema has its own draw.In 2017, Todd Yellin, the product head of Netflix pitched an idea to the creators of Black Mirror. India’s streaming market is breaking new ground and platforms such as Netflix, Amazon —Prime, Voot, Hotstar, Alt Balaji — are growing thrice as fast as TV viewership in India. While announcing the line-up of shows for this year at the See What’s Next: Asia event, Ted Sarandos, Chief Content Officer for Netflix, said, “We celebrate India today with an incredible line-up of original films and series that are right now filming across India